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FitLife Summer Conference 2013 Keynote Speakers

Trina Gray
"Live a High Performance Life”.  Fire up your summer with high-performance tips from a recognized leader in the fitness industry. Trina Gray, a successful club owner, national presenter and elite coach, will share her best lessons for success in business and life that she has amassed from her own experience as an entrepreneur and from her years of intense study. She has trained with business guru Darren Hardy, Editor of Success Magazine, Todd Durkin, one of the nation's top personal trainers, and Chalene Johnson, fitness celebrity and infomercial superstar. Trina weaves together stories and simple takeaways on time management, leadership, goal setting and defining your roles in life. You'll leave the keynote with clarity, focus and a fire in your belly.

Mark Matteson
"Freedom From Fat”.  Mark Matteson is one of those rare professionals who can say he is speaker, consultant and author and mean it. His consulting firm Pinnacle Service Group has attracted clients such as Microsoft, T-mobile, JohnDeere, Conoco-Phillips, Aflac, and over 100 other leading organizations on three continents.  A committed writer, Mark has written five books: Freedom from Fear FOREVER, A Simple Choice, Wag More, Bark Even Less, It’s About TIME, and the international best seller, Freedom from Fear that has been translated into Japanese and French. Mark is also the author of four popular e-books: Presenting Like a Pro, Sales Success Strategies,Customer Service Excellence and Sparking Success Vol. 1 & 2, the best of his monthly e-newsletters that Mark has written 12 times a year since2003. He writes a blog each week and posts Tweets and comments on LinkedIn daily.  He is interviewed frequently and has been quoted in the media. He is considered a thought leader, an idea reporter and agent of change who teaches his clients HOW TO GET TWICE AS MUCH DONE IN HALF THE TIME.  He has done work internationally in Australia, Canada, Aruba and Turkey. Furthermore, he has worked in 47 states in the U.S.  He resides in Edmonds, WA with his wife of 33 years, Debbie.

Blair McHaney
"Masters of Customer Experience - How Great Companies Align Frontline Actions With Customer Experience Strategies and How You Can Too”.  Customer Experience Management (CEM) is new to the fitness industry yet no other industry is better positioned to capitalize on its principles.   While other industries have been investing, learning and executing customer experience strategies, the fitness industry has been largely focused on "customer service."  Learn the difference and what you can do to make it happen in your own clubs.  Blair is VP of Strategic Initiatives for Medallia, Inc - the world's leading provider of Customer Experience Management technology for the most popular brands on earth.  He is also a club owner for the last 30 years.  His Customer Experience Management principles, strategies and tactics work at the best companies on earth and they work in independent health clubs.

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