Associate Directory

Need something? One of our Associate Members has it!
Use this Directory to find a supplier for whatever you need and feel good about supporting the companies that support FitLife! 

ABC Fitness Solutions
Work Phone: 501-515-5000 x2552
Cell: 425-503-8523
Work Email:

Next Generation Technology for Fitness Club Owners & Operators.
Promoting healthier lives with gym management software solutions that enable club owners and operators to put their members first.

Alliant Insurance

We write insurance specifically for the sports and Fitness Industry.
The industry is very unique and shouldn’t be insured like other business. In order to meet these special needs we have many carriers that have insurance programs specifically designed for the health club and fitness center community.

Club Resource Group
Work Phone: 800-536-6858
Work Email:

Work Phone: 925-998-0965
Work Email:

Address: 25520 Schulte Court, Tracy, CA. 95377

Company: For nearly 25 years Club Resource Group has built a reputation of excellence for creating unique, stunning and functional spaces. CRG provides better ways to help club owners, facility managers, architects and general contractors develop facilities from the floor up. From specialty locker systems and club specific case goods, to wood and rubber resilient flooring systems, sports courts, and specialty product systems – we have dedicated ourselves to the enhancement of the facilities within the sports, fitness and corporate environment.

Club Automation

Phone:  205 276 0169

Club Automation gives clubs the tools to engage leads, simplify staff administration, and streamline member management. We go beyond traditional member management software and CRMs to offer best-in-class solutions for health, fitness, and wellness clubs. With the right tools to engage, drive, and retain members, your club can focus on optimizing revenue and creating unforgettable member experiences.


Commercial Fitness Equipment
Work Phone: 541.343.3790
Work Email:

Work Phone: 541.393.7801
Work Email:

NW authorized distributor for the revolutionary Keiser M3 Indoor Cycle. Smooth, quiet and consistent resistance. Engineered to keep maintenance costs down. NW authorized distributor for Suunto group fitness heart rate monitor systems- allows you to monitor 72 individuals at once. Regional distributor for Precor, Cybex and Iron Grip.

Core Health & Fitness 
Work Phone: (360) 600-2971
Work Email:

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members an authentic fitness experience.

A vertically integrated company, we manufacture, sell, install and support high quality commercial fitness equipment for our iconic brands; StairMaster®, Schwinn®, Nautilus®, Star Trac® and Throwdown®.

For the past 5 years, High Intensity Interval Training has ranked in the top 3 fitness trends according to ACSM, coming in at #2 in 2020. No other global brand offers as complete a HIIT Circuit as StairMaster and we know what it takes to make the toughest equipment in the gym.

Cycling will always have a place in fitness. It is a space that embraces inclusivity, making room for everyone in a community that melds fun and sweat. Our philosophy has always been to create leading products, programs, and experiences, no matter the vision. We’ve built our reputation through consistent innovation rooted in authentic cycling. An authenticity that touches every part of what we do.

50 years ago, Nautilus invented the modern strength training category and as true stewards of the brand, we strive to provide a fitness experience that naturally fits human movements. We answer the needs of the industry with innovations like our Glute Drive, providing access to products that both solve the problems of our customers and are on trend for their members. As weight rooms around the globe are evolving, we are here to provide access to a variety of products that meet your needs.

Star Trac
Star Trac goes beyond providing cardio products, we develop innovative, user-oriented solutions that help mold lifelong health and fitness habits. Our OpenHub cardio consoles enable us to work with the best-known tech partners, creating connectivity opportunities globally. We have further invested in tech by partnering with EcoFit, providing our customers with smart solutions for pro-active facility management and preventative maintenance.

Functional training helps your members improve the way they move through the world by providing them with the strength, stability and mobility needed to thrive in everyday life, exercise and sport. Throwdown Rigs and Free Weights enable trainers and members to engage in an array of physical activities with no boundaries.

Free Motion Fitness
Bill Bartlett
Wester Region Director, Sales
Work Phone: 224-572-3535
Work Email:

Eddie Strauser
Work Phone: 206-245-9598
Work Email:

Every fitness company calls themselves innovative. But what does it mean? At Freemotion, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them. We know that life isn’t about working out, but working out is what creates a more adventurous life.

We provide solutions that change your mood, mind and fitness level. Freemotion equipment comes to life in small and large group training, helping to create new revenue streams. Innovation is about getting there first – just like how Freemotion introduced functional cable-based strength training, the Incline Trainer, and the first road simulating indoor bike.

Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a division of iFIT Health & Fitness (fka ICON Health & Fitness) – a global fitness and technology leader, 40+ years strong.

At Freemotion we don’t call ourselves innovative, we live innovation each and every day.

Address: 15395 Roosevelt Blvd., Clearwater, FL. 33760

Mobile Phone: 541-250-9933
Support Phone: 727.536.5566
Work Email:

The Evolution Of Wellness and Recovery:

The days of solely focusing on physical fitness are gone — today, clients approach their body’s health with a holistic mindset. Gyms are seeing an increased demand for recovery-focused offerings as clients begin to seek out total body wellness solutions.  Please visit and for additional information, or contact Haris directly at any of the numbers or email listed above.

Instinctive Insights
Deneen Laprade, VP of Business Development
Work Phone: 401-378-4263
Work Email:

Instinctive Insights is a full-service marketing agency with a difference: we apply machine learning and data science to every campaign for maximized campaign outcomes. Our goal is to grow business, drive new customers and members to your services, and maximize your profits. Our philosophy is that real, measurable results should drive your marketing investment —we make it our mission to market each client’s business intelligently with accurate and quantifiable data. We flip the script and turn marketing into a profit center.

Company Name  Les Mills US
Work Phone (s): (844) 537-6455
Work Email (s):

A global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Les Mills is the creator of 20 science-backed group fitness programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts), RPM® (indoor cycling), LES MILLS GRIT® (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. LES MILLS workouts are delivered by 140,000 certified instructors in 21,000 clubs across 110 countries and are available for at-home exercisers via the LES MILLS+ streaming platform. Every week, millions of people get fit with Les Mills. For more information, visit:


Life Fitness Pacific Northwest Team:
Robyn Stewart, Northwest Sales – 503.891.8034 – mobile,
Jerad Clay, Northwest Sales – 206.459.7860 – mobile,
David Scanzon, Northwest Sales – 208.999.2800 – mobile,


Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment and billiards tables, accessories and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, InMovement, SCIFIT and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information on Life Fitness and its family of brands, visit:,, and

Work Phone: (206) 595-3743
Work Email:

Matrix is dedicated to delivering to its customers the most durable commercial fitness products, at a value price, on time. Our full line of professional cardio and strength equipment was designed to fit the human form and captivate the human eye. A perfect marriage of intelligent engineering and marketable aesthetics. Solid construction, innovative solutions and exquisite design – Strong. Smart. Beautiful.

Nagel Sport LLC
Address: 500 6th Ave. South, Edmonds, WA. 98020
Work Phone: 425.672.3696
Work Email:

Company: Nagelsport offers fitness architecture, design, planning, interior design and furnishings.

Work Phone: 602.707.5385
Work Email:

Company: At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness professionals with the knowledge and tools to transform lives. We help personal trainers, coaches, their clients and anyone with a passion for fitness live healthier and happier lives.

Work Phone: (877) 888-6655 x3
Work Email:

PetrA-1, manufacturer of body care products, provides the lowest prices available and free shipping. Petra formulates, manufactures and distributes the largest selection of locker room amenities in the industry. We are the only company to have so many selections of Eco–Earth Friendly products that also save you money. Body washes, shampoos, lotions, hand sanitizers along with a complete line of counter-top and wall mounted dispensers. We also handle towels. PetrA-1 is your complete “one–stop-shop” for all your locker room needs.

Peloton Commercial
Work Email:

Our mission at Peloton is to use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton Commercial delivers a winning product portfolio that includes the best of Peloton connected fitness, Precor cardio and strength equipment to create world-class commercial experiences. With top-ranked teams driving sales, service, customer support, and experience design, a partnership with Peloton Commercial can help you win. Visit for more. Together we go far.

TAG Digital Marketing
Address: 4705 S Apopka Vineland Rd #130, Orlando, FL 32819
William Konstand (Bill)
Work Phone: 407.398.6636

TAG Digital Marketing can attract high end prospects to your gyms/athletic clubs when ready to join a new club. Our extensive experience with Athletic Clubs/Gyms/ Tennis Clubs has resulted in results beyond owners expectations.

Chris Newland
Work Phone: 763-233-1520.

Company: We are a company that specializes in outfitting cutting edge facilities with functional performance equipment. Our Tank (all surface sleds) are used globally by customers outfitting their home spaces all the way up to college and professional sports organizations. We also offer a full line of customizable racks, rigs, functional storage solutions and accessories.

Asher Gardner
Work Phone: 310 795 5348
Work Email:

Therabody is a pioneer in the wellness technology space, developing products and services that optimize human performance and unlock the body’s natural ability to achieve health and well-being.

Founded by Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, he invented the category-defining percussive therapy device, Theragun which has been rooted in more than a decade of research and development.

We empower people around the world to live healthier lives through a deeper understanding of their bodies and minds. Since our founding, the company has continued to pave the way with an innovative ecosystem of wellness solutions backed by science, including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne).

A Commercial-Grade Health Club Solution Unlike Any Other. As the industry leader in percussive therapy, Therabody is setting a new standard for health club recovery experiences around the world. Our comprehensive, commercial-grade solutions create a one-of-a-kind member experience while simultaneously driving your business further.

SKBailey Marketing
Work Phone: 888-349-4594
Work Email:

Why is club marketing like exercise? Consistent efforts over time get the best results. Talk to us and we’ll show you a plan that fits your budget, with the right tools to achieve the results you are looking for. Just like you tell your members; when you stick with the program, you’ll love the results! We keep it simple. It works. Call us today.

Walter E. Nelson Company
Work Phone: 503.285.3037
Work Email:

Walter E. Nelson is the largest family owned janitorial, chemical and paper distributor in the Pacific Northwest. We provide a wide range of commercial-grade janitorial, sanitation and laundry products and equipment.